Marketing Techniques Integrating Soft and Hard Selling Selling on your Internet Business

Hard sell and soft sell is the term marketing and advertising world. Hard sell refers to convey how to promote the direct marketing messages. Examples are advertising, whether in newspapers, magazines, television, Internet, or an existing billboard on the outskirts of the road. Especially in the Internet business that offers product information, hard sell usually done through the sales letter.

Conversely, soft sell is the way campaigns are conducted in a subtle or not delivered directly promotions. Selling soft goal, to borrow the words of Mas Irwan, more emphasis on the growth of trust and the establishment of a comfortable relationship with the consumer. Gratitude-gratitude if later be channeled into a sale.

In the real world, the application of soft selling can be observed for example in the show Kick Andy. There, each end of the book distributed to the audience. Without having to take a direct order to buy the book, the audience was probably driven to know what the contents of the book. If on the internet, selling very precise soft applied on the blog.

Some say that the current soft selling technique is more powerful than hard selling. The reason is because soft selling more persuasive and easier to touch the hearts of consumers. In my opinion, they effectively play their respective roles.

Could you imagine if there was no advertising that contains a clear message. Target market, confusion can catch what promotional purposes. Conversely if solely using the hard sell, target market could be bolted.

If the observed hard and soft selling is selling a different effect. If the hard sell, the effect is more rapid or a vulgar phrase "take it or leave it!" The selling soft usually take longer and must be run continuously. Once consumers have a close relationship with you, then he will be your potential customers.

Therefore, in my opinion it is best to combine engineering and the hard sell soft sell. For, viewed from the consumer side, some consumers are more interested in selling soft approach. Partly through the hard selling. Or it could be because the two approaches. For example, this happened to Mr. Wiria-Atmadja Soelaiman I haturkan deep respect for the spirit of great learning. (Quotation sentence in his blog "Never Too Late to Get Yourself Improved!" Invites us to always ACTION.)

So, combining technical and soft sell hard sell in my opinion is the best. Hard sell on the sales letter, and the soft sell on the blog. From both these marketing techniques, the key again is to identify your target market and know what communication channels are most appropriate for each customer.